50Wash
guarantee

Buy the tee once. We back it for 50 washes.

If the fabric gives out before it should, we replace it. Cloud Tee and Flow Tee, every colour.

Please reach out to us on hello@subtlestore.com

Tested before it's promised.

Cloud Tee fabric, measured at an accredited lab. The Flow Tee report follows.

50wash cycles

Run in the lab. Seams closed, no fraying, no pilling.

259g/m²

Measured weight, against the 260 GSM we build to.

4–5of 5

Colour fastness. 5 means no transfer at all.

1.1%

Shrinkage in length after washing.

This is a durability guarantee. It covers the fabric failing to do its job under normal wear and the care we recommend.

Covered

Structural collapseThe tee loses its shape, weight or structure far earlier than a heavyweight cotton knit should.
Seam or stitch failureSeams open or stitching fails under normal wear, not from an accident.
Excessive pillingMore pilling than is typical for a heavyweight cotton knit, with the recommended care followed.
Colour bleed beyond specDye transfer or fading past our stated fastness rating, washed as directed.

Not covered

Fit or sizingChanged your mind about the size? That's the 30-day return, not this.
Care outside our instructionsHot washes, bleach or high-heat tumble drying. How to care for your tee.
Ordinary fading and softeningCotton mellows and softens over fifty washes. That's the fabric ageing, not failing.
No order ID or photoWe need both to understand what happened.
A second replacement on the same orderA second valid claim is refunded instead. See below.

On fading

Your tee will soften and mellow with wear. The bar for a claim is the fabric failing structurally, not looking like a washed cotton tee.

On counting

You don't have to track every wash. We go by the condition of the tee against what fifty washes should look like.

No form, no ticket number to chase.

1.
Check the window

Within 50 washes or 6 months of buying, whichever comes first.
2.
Gather three things

Your order ID, a line on what went wrong, and one clear photo.
3.
Email us

Send it to hello@subtlestore.com. We review it and reply with the resolution.

Situation	Resolution
First valid claim on an order	A free replacement, same product and size, subject to stock.
Second valid claim, same order	A refund of the original order value. The guarantee then closes for that order.
Refund timing	Processed after the tee comes back to us and is inspected, not when the claim is approved.
Your next order	Carries its own guarantee, starting fresh with its own replacement.

One free replacement per order, then a refund. That keeps the guarantee honest for a genuine failure without turning into a loop.

The terms, in full

The guarantee applies to original purchases of the Subtle Cloud Tee and Flow Tee. It cannot be claimed on a replacement sent under a previous claim.
A claim is valid within 50 washes or 6 months from the date of purchase, whichever comes first. It sits after the 30-day return window, which covers fit and change of mind.
Wash count is self-reported in good faith. We assess the physical condition of the tee against what fifty washes of a heavyweight cotton knit should look like.
A valid order ID, proof of purchase and a clear photo of the issue are required.
The guarantee covers structural collapse, seam or stitch failure, excessive pilling and colour bleed beyond our stated fastness rating, where the care instructions were followed.
It does not cover fit or sizing, damage from care outside our instructions, or the ordinary fading and softening of cotton.
The first valid claim on an order is resolved with a free replacement of the same product and size, subject to availability. A second valid claim on the same order is resolved with a refund of the original order value, after which the guarantee is closed for that order.
Refunds are processed after the returned tee reaches us and is inspected.
Claims are raised at hello@subtlestore.com. We review each claim against these terms and reply with the resolution.

Send us the order ID, a line on what happened and one photo. We'll take it from there.

Please reach out to us on hello@subtlestore.com