The Cloud Tee in moonwash

260 GSM 100% Cotton Ottoman Knit
₹ 2,500

or 3 payments of ₹833. No cost EMI.

 
 
 
 
 
 
 
 
 
 
 
 

The Cloud Tee in MOONWASH

260 GSM 100% Cotton Ottoman Knit
₹ 2,500

or 3 payments of ₹833. No cost EMI.

4.8 out of 5

102 ratings

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Cotton comes off the plant with a colour of its own.

Why we stopped there.

It was already enough.

We spent over a year building this fabric with our mill in Tiruppur. Before anything was done to it, it already had the weight, the structure and the feel.

What if we leave it there?

So we asked the mill to skip the dye and skip the bleach.

Undyed. Unbleached.

The colour you see is the cotton's own. Nobody chose it.

One colour, from the field to you.

Most of a tee's life happens before you see it. Here is where this one has been.

  1. 01 The boll

    Picked in its own shade.

    The colour is set in the field. Nobody chooses it.

  2. 02 The fibre

    Cleaned, never whitened.

    Seeds and dust come out. The colour stays in.

  3. 03 The yarn

    Spun as it is.

    Wound onto the cone in its own shade.

  4. 04 The fabric

    Knit heavy, in raised rows.

    A 260 GSM ottoman knit, cut and sewn into your tee.

What arrives, and what to look for.

Virgin kraft paper packaging, undyed cotton twine01
Flecks of the cotton plant, left in02
The tag says it plainly03
Batch & weight card 04
Stamped by hand05
Everything that comes with it06

Every batch, a shade of its own.

Cotton changes a little with every season, so each batch comes out with a character of its own. We number every one. This is batch 01, the first.

Batch 01 Open now 02 Next season 03 The one after
Fabric
260 GSM, 100% cotton
Knit
Ottoman, 2mm flute
Collar
Ribbed, elastane-backed
Stitching
Polyester thread, for seam strength
Branding
None on the body
Made in
India
  • Free shipping across India. Dispatched within 24 hours. Same-day delivery in Bangalore.
  • 30 days, no questions. Wear it, wash it, decide. Refunded once the tee is back with us.
  • Something not right? Write to us and we'll sort it.

We couldn't find a tee that held its structure past noon without trapping heat. So we spent over a year with a Tiruppur mill making one. Every Subtle tee has to clear four filters:

  • Above 240 GSM
  • Over 90% natural fibre
  • Structured, never flimsy
  • Special, even as a basic

We set constraints before we set a brief. If a tee cannot clear them, it does not get made.Rahul and Nikhil, Bangalore

The next batch won't look like this one.

This shade was not chosen. It grew this way.

260GSMHeavy enough to hold its shape.
2mm flutesAir moves through. Never clings.
50wash testedColour and shape, backed for 50 washes.
LabtestedNABL-accredited lab.

The fabric

Heavy, but airy.

Heavyweight look, drape and fall. Breathable performance.

  • 100% cotton body. No polyester.
  • Ribbed collar, reinforced with elastane. Doesn't sag.
  • Azo-free dye. Skin safe, batch tested.

The heavy scale

0GSM

Most tees are 160. Heavier fabric holds its shape all day.

GSM is grams per square metre, the weight of the fabric.

The fit

Relaxed through the body. Never boxy.

chest 40″ len 27″ ShoulderDropped ½″, relaxed SleeveMid-bicep HemStraight, stays level

Take your usual size. Between sizes? Size down.

~217 g of fabric in M
The Cloud Tee ~217 g
A regular tee ~140 g

1.5× the fabric. That's what holds the shape.

Varies about 5% by batch. Your tee's exact weight is on the card in the box.

The twelve-hour test

Clothes are not a decision.

The last thing that should ask for your attention is a tee.

08:00

On. Done.Nothing to adjust.

11:30

Second meeting.Collar hasn't moved.

14:00

The 2pm heat.Air moves. No damp back.

18:30

Airport gate.Hem hasn't drifted.

20:00

Dinner.Looks like it did at 8am.

Tested for

50+ washes.

Colour, collar and hem held through every cycle.

Do not
dry clean
Weighed before it ships

Your tee's exact weight, written on the card in the box.

A box that smells right

A perfume strip in every order. No cardboard smell.

30 days, no questions

Wear it, wash it, decide. Refunded once it's back with us.

102 ratings

Most people who buy one come back for more.

4.8out of 5
94% would buy again
Joseph Radhik wearing Subtle
№ 01Mumbai

These @subtlehq tees are being added to my favorite "made in India" brands.

Shuja Hussain wearing Subtle
№ 02Bengaluru

The fabric thickness, and how it holds its shape through the day and after 20 to 30 washes, is great.

Varun Grover wearing Subtle
№ 03Mumbai

Loved the t-shirt to be honest. Initially I wasn't so sure about it. But it was the second time I wore it that I felt the difference.

Everything else

Made to stay newer, longer.

Four small things.

  1. 1.

    Take it off from the hem

    Not the collar. It protects the neckline.

  2. 2.

    Wash gentle

    With similar colours.

  3. 3.

    Dry it flat

    Always in the shade.

  4. 4.

    Iron

    Inside out, medium heat, medium-high pressure. Press the collar separately for a clean finish.

Fabric
260 GSM, 100% cotton
Knit
Ottoman, 2mm flute
Collar
Ribbed, elastane-backed
Stitching
Polyester thread, for seam strength
Branding
None on the body
Made in
India
  • Free shipping across India. Dispatched within 24 hours. Same-day delivery in Bangalore.
  • 30 days, no questions. Wear it, wash it, decide. Refunded once the tee is back with us.
  • Something not right? Write to us and we'll sort it.

We couldn't find a tee that held its structure past noon without trapping heat. So we spent over a year with a Tiruppur mill making one. Every Subtle tee has to clear four filters:

  • Above 240 GSM
  • Over 90% natural fibre
  • Structured, never flimsy
  • Special, even as a basic

We set constraints before we set a brief. If a tee cannot clear them, it does not get made.Rahul and Nikhil, Bangalore

The range, so far

Two tees. Both cleared the bar.

Weight above 240 GSM. 100% cotton. Structured, never flimsy. And it has to look special, even as a basic. Two tees have made it through, the one on this page, and one other.